Celebrating 12 years of the By Jodie team

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Emma McG

London and the South East

Makeup Team

Bridal Designer

Emma has always had a passion for makeup. Her mum was a beautician, she owned a salon for over 25 years and then went on to be a freelance makeup artist. She was always teaching Emma tricks and tips about skincare and makeup. She trained at the prestigious DFMA academy in London and is now a freelance makeup artist across London, Surrey, Kent, Middlesex, Berkshire and Hampshire.

Emma’s passion is wedding makeup – it is so special and an honour to be asked to be part of a bride’s big day. She enjoys nothing more than creating flawless make up for brides, ensuring that her client feels confident, looks beautiful but still retains their individual style.

Her style and ethos revolve around creating fresh & modern makeup looks for her style savvy clients. Stunning natural and flawless make up to accentuate the natural beauty of her clients. She feels makeup should be bespoke to you, your skin tone and type, seen rather than felt on the skin, ensuring a natural feel is so important to Emma. She understands and has the skills to create make up that both photographs beautifully and looks wonderful up close.

She is is constantly challenging herself by throwing herself into masterclasses with top makeup brands such as NARS, MAC, Armani, Bobbi Brown and Charlotte Tilbury to name a few and pushing boundaries by experimenting with new trends, styles and techniques she learns. She follows the world’s leading hair and makeup artists on social media, and is constantly trying new looks that inspire her.

  • Could not recommend more!

    Emma was the makeup artist for my wedding and was truly amazing from start to finish.

    From the trial where she listened to what I had in mind then worked her magic with additional tips and ideas which made the look I wanted even better than I had imagined! Right throught to the wedding day where she did my makeup along with my 4 bridesmaid's- taking the time to ensure everyone was happy and looking their best.

    Aside from the incredible makeup Emma was a pleasure to have with us while we got ready on the big day; she was friendly, professional and really made everyone feel comfortable and confident!

    Patrice, Bride

  • From the moment I first contacted Emma to discuss makeup for my wedding she was friendly and helpful. At the trial she was really interested in getting a good idea of the look I wanted and also other details about the wedding to ensure that the makeup would be right for the day. She took her time thinking about what would work for my skin and the finished product was great! As someone who doesn't wear a lot of make up I was quite apprehensive about the amount I thought I would need to wear on my wedding day but Emma put me at ease and reassured me that it would still look very natural - and it did! On the big day, Emma was prompt and ready to start at the time agreed. We got delayed at the hairdressers but Emma was able to adapt to the different timings without problems. Everyone said how lovely Emma was and it was a pleasure to have her with us in the morning to help us get ready. Emma made us so comfortable and relaxed and myself, my 3 bridesmaids and Mum were all so happy with how we looked. (she also was a star and helped my Dad fix his buttonhole as we were about to leave the house!). I'm so happy I found Emma on Instagram and would happily recommend to anyone looking for wedding makeup! Thank you so much Emma x

    Sarah Gowing, Bride

  • I booked in with Emma for a bridal trial. Emma made me feel comfortable and was really professional. She talked me through the makeup she’d be using and asked lots of questions about my skin and the look I wanted. She listened and catered to my needs. I was so pleased with how my make up turned out and it lasted really long on my face.

    I couldn’t recommend Emma highly enough. I will definitely be booking Emma to do my makeup for my wedding day. Thanks again Emma!

    Grainne, Bride to be

  • Emma is absolutely fantastic at doing make up, I could not recommend her more. I recently went to a wedding, booked her in and it was the best decision! She made me feel fab right from the beginning, picked out amazing colours for my eyes and my skin looked so fresh, glowey & flawless. I got so many compliments on the day and it lasted right until the end of the night! Her makeup technique is amazing, she is a natural at putting everyone around her at ease and she really listens to what her client wants. She has an amazing attention to detail, making your face a work of art! She is a beautiful human inside and out and will forever be my first make up artist of choice. Thank you Emma and can’t wait to book you in again!

    Michelle Kenny

  • Emma made the whole morning doing our make up so enjoyable! She is so professional and such a lovely person to be around that you instantly feel relaxed in her presence! She has amazing attention to detail and all our make up was stunning, everyone was absolutely delighted! Thank you Emma!"

    Aoife, Bride

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On your Wedding Day choosing your bridal makeup and hair style is as important as choosing your dress.
We want to make sure you look back at your photographs and know you looked:




As professional bridal make up artists and hairdressers we will make sure you spend your pre wedding preparations stress free,
relaxed, feeling pampered and confident your make up and hair will look beautiful and last all day.

Let’s not forget the Mother of the Bride, your Bridesmaids and flower girls who will benefit and enjoy
the skills of a professional make up artist and hairdresser on your wedding day. We want to make sure your whole bridal party looks perfect! Jodie and her Your Beautiful Face team specialise in bridal hair and makeup across the UK including London, Birmingham, Manchester, Warwickshire, Cotswolds, Buckinghamshire, Oxfordshire, Gloucestershire, Hertfordshire, Surrey, Cheshire, Essex, Wiltshire and Yorkshire. Makeup artist wimbledon.

Learn how to have the perfect hair and makeup trial here.


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