Sam W

Destination wedding

London and the South East

Hair & Makeup Team

Creative Director

Sam is one of our most sort-after, experienced artists and working on wedding hair and makeup in London. With a rich history in the makeup industry and having worked in every avenue from Television Makeup on the BBC to Commercial and Bridal Makeup, she will no doubt keep you looking gorgeous throughout your special day.

The By Jodie Team are handpicked by Jodie for their talent and general loveliness! We’re not affiliated to any hair or makeup company so our kit is made up of a variety of brands including Bobbi Brown, MAC, Laura Mercier, NARS, Bumble&Bumble and L’Oreal Professional.

  • Sam was just so wonderful, I can not thank her or recommend her enough! From the moment we met she knew clearly what I was looking for (when I wasn’t totally sure myself!) She made me and my bridesmaids feel at total ease on the morning of the wedding. Sam is so incredibly skilled and knowledgeable, I felt like an absolute princess when she had finished with me. Our hair and make up lasted all day, even after a vigorous ceilidh and lots of dancing! Thank you so so much Sam

  • Sam was really lovely!
    She did a great job on me and my girls on my wedding day. I was a bit apprehensive about booking a make-up artist in the beginning as I had the fear of looking too made up and not like myself on the day, however Sam put me at ease, listened to exactly what I wanted and I was really pleased with everything on the day.Thank-you!

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On your Wedding Day choosing your bridal makeup and hair style is as important as choosing your dress.
We want to make sure you look back at your photographs and know you looked:




As professional bridal make up artists and hairdressers we will make sure you spend your pre wedding preparations stress free,
relaxed, feeling pampered and confident your make up and hair will look beautiful and last all day.

Let’s not forget the Mother of the Bride, your Bridesmaids and flower girls who will benefit and enjoy
the skills of a professional make up artist and hairdresser on your wedding day. We want to make sure your whole bridal party looks perfect! Jodie and her Your Beautiful Face team specialise in bridal hair and makeup across the UK including London, Birmingham, Manchester, Warwickshire, Cotswolds, Buckinghamshire, Oxfordshire, Gloucestershire, Hertfordshire, Surrey, Cheshire, Essex, Wiltshire and Yorkshire. Wedding hair and makeup London.


  • | O U R  B R I D E | Some beautiful images of Annabel's wedding day in Marrakesh wearing @grace_loves_lace at @fawakay_villas  shot by @instaweddinguk #byjodiebrides
  • Those candid moments...our fabulous bride wearing @jonathansimkhai at her gorgeous wedding in France at @chateau_de_camon all beautifully captured by 📸 @andrewdhamilton...oh and hair and makeup by us! #byjodiebrides WHAT A WEDDING AND ON THE BLOG RIGHT NOW!
  • | B L O G | New on the blog today...our STUNNING bride wearing @jonathansimkhai on her gorgeous wedding day in France at @chateau_de_camon all beautifully captured by 📸 @andrewdhamilton...oh and hair and makeup by us! #byjodiebrides
  • | M O N D A Y | have faith 💄
  • | I N S P I R A T I O N | Take us here immediately!
  • Clever styling by our lovely Dom this weekend