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Spotted | H&M’s Bridal Breakthrough | Style


H&M Wedding Dresses

Who says that being a bride has to break the bank? H&M have made their debut into the world of weddings with a gorgeous and affordable collection of haute couture inspired bridal gowns.
Beautifully designed and perfectly executed, the new dresses are also part of H&M’s innovative Conscious collection that uses organic materials and ethical trade as its driving force. Not only will the brides look divine, they’ll feel divine too!

From lovely 70’s inspired lace to powerful Botticelli-esque structures, every style of bride is catered for in just a few dresses. Our particular favourite has to be the classic lines of the Linen gown with plunging neckline (pictured last).

The Swedish fashion brand are launching this collection in 180 of its shops worldwide on the 7th April and its sure to be one of their greatest successes yet.

We wonder who our first H&M bride is going to be?


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All pictures from


  • Flashback friday. This weekend we have 18 brides to beautify in the UK and Croatia #byjodiebrides
  • Throwback to an insanely gorgeous venue of one of our brides last summer 📸 @_paul__
  • Brigette Bardot l vintage bride inspiration ✨
  • Makeup by our artist Emma 💄 #byjodiebrides
  • Have a flawsome day ✨
  • Hair by Nikki in France last week ⚡️📷 @manon.valls.photographe